Wrong Question, I'm Thinkin'

Reading an intriguing print book about how nonprofits need to learn how to tell stories as part of how they go after financial support. Makes sense to me. However, the author mentions that in a first meeting with a nonprofit "client" - a term I have difficulty embracing because it connotes anything but a partnership that might be in-the-making - his first question is "What does your organization do? What do you solve?"

My first question would be, Why does your organization exist?